Expertise

Services

One team throughout the product journey.

We can manage the complete project or step in wherever expertise, structure and coordination are needed.

01

Strategy & positioning

We analyse the market, consumer and competitive landscape to define a project aligned with the brand’s identity and objectives.

  • Market research and analysis
  • Target and positioning
  • Collection briefing
  • Offer architecture
  • Merchandising and planning
02

Creative direction & In House Design

We translate strategy into a distinctive product identity through a dedicated design office led by Mark Schwartz, a New York footwear creative director based in Italy with more than 35 years of international experience.

  • Collection concept
  • Footwear and accessories design
  • Materials and components research
  • Colour palettes and finishes
  • Digital collections and presentations
  • Development supervision
03

Product development

We turn the concept into a technically viable product, coordinating every step through to the final sample.

  • Technical development
  • Patterns and constructions
  • Prototyping
  • Sampling
  • Fitting and revisions
  • Project management
04

Sourcing & production

We select the right partners and coordinate production with close attention to quality, timing and project consistency.

  • Supplier and manufacturer sourcing
  • Materials procurement
  • Industrialisation
  • Production coordination
  • Quality control
  • Timeline management
05

Go to market

We support the commercial and operational path required to bring the product to market.

  • Commercial strategy
  • Distribution and sales channels
  • Retail and e-commerce
  • Sales network organisation
  • Logistics and customer service

A complete service, or the expertise you need.

Every collaboration can cover the full journey or focus on one phase. We shape the operating model around the project, your organisation and its objectives.